Award Win - Kotikan

Award Win - Kotikan

Business
Award Win template
"I know that we would be reluctant to get an agency on board so it's a great product for companies like us."
Sarah Killarney-Ryan, Marketing Assistant

Building PR skills inhouse

It was Kotikan's seventh anniversary, they were growing like crazy and CEO Gavin Dutch had been shortlisted for a Spirit of Scotland Award. They needed a press release fast. So they came straight over to PingGo!

Marketing assistant, Sarah Killarney-Ryan had never written a press release or spoken to a journalist before. Yet, in less than five days she got her first story in the national press using PingGo to take her by the hand and guide her step by step.

PingGo helped Sarah to write a press release by prompting her for key facts and encouraging her to discard any information not essential to the story.

PingGo covers a range of different news stories with questions developed by journalists and press release kits designed by professional PRs.Sarah was quickly able to write a punchy press release with a news hook that caught the attention of The Scotsman.

"I know that we would be reluctant to get an agency on board and would rather grow our skills internally so it's a great product for companies like us."
Sarah Killarney-Ryan, Marketing Assistant

Results

With an exclusive in The Scotsman, Sarah shared the coverage on all her social media channels, amplifying the reach of the story.
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