"PingGo has shown us how accessible PR is. We got a half page spread in The Herald and our highest ever number of sales. The biggest pay off has been brand credibility."
MyFlag is a programmable LED wearable that takes the light ritual into a new era. First seen at music concerts where crowds held up lighters before phones took over and it spread into different markets. The MyFlag powerful LED display, packed with functionality, helps fans engage with event activity.
Haseeb, co-Founder of MyFlag, shares his story: PR is critical for new companies, but I had no idea on how to approach it. Using PingGo gave me confidence that we had a story. I knew all the facts inside out but was unsure on what the media would be interested in. So I took the PingGo interview and bam my first press release was ready to go.
With the clock ticking I used the PingGo agency-matching service to find a PR agency that could build a media list of media contacts for me. This saved me a lot of time and meant I could meet the hard deadline of the World Cup opening and focus on my telephone pitch.
On the day I worked with the PR agency and contacted my top target first thing in the morning. It was a journalist who had written a story about an event MyFlag had been at. He asked for an exclusive and I was happy to agree knowing the national newspaper would tell a good story. The journalist needed the right photograph to make us a bigger story, we never would have got this without the time we saved with PingGo.
The news hit the papers in time for the World Cup and resulted in a half page spread and our highest ever number of sales. I'm not worried about phoning the press now, the PingGo experience has shown us how accessible PR is. We were able to work on a low budget with a PR agency having written a first draft of the press release ourselves in PingGo and then doing the media outreach ourselves.
I really feel we have begun a good relationship with The Herald. They titled our story LED Light Ritual Revolution, a testimonial that will stand the test of time. The biggest pay off has been brand credibility. I've already started to prepare our next press release for the end of the summer and the journalist is keen to see what's next for MyFlag.
"I really feel we have begun a good relationship with The Herald. They titled our story LED Light Ritual Revolution, a testimonial that will stand the test of time.