Crowdfunding - Sustainably

Crowdfunding - Sustainably

Business
Crowdfunding template
"PingGo made me write like a journalist. I didn't have to think about structure. And the questions helped me to focus my key messages and tell a clear story."
Loral Quinn, co-founder

National coverage for crowd funding

Mother and daughter team, Loral and Eishel Quinn, signed up for PingGo when they were getting ready to launch a crowd funding campaign on Indiegogo.

To grow a community of supporters and take Sustainably, a social responsibility platform, to market they needed a press release.

Loral's story: I had read lots and lots of how to write a press release and found dozens of DIY templates online. But I just couldn't write a press release that read well.PingGo made me write like a journalist. I didn't have to think about structure. And the questions helped me to focus my key messages and tell a clear story.

When I sent my first draft to Eishel her only comment was: That sounds good. And that vote of confidence was enough to send the press release out.

"I followed PingGo's step by step instructions for pitching to the press. I spent a couple of days on the telephone, calling up to lock down coverage."
Loral Quinn, co-founder

Results

Sustainably were featured in The Scotsman, BQ and Charity Digital News. They also saw a massive boost in the numbers of people visiting the website and signing up.
View coverage