"PingGo remembers for you when you are busy."
POWERING UP FROM A STANDING START
Hot Tin Roof had been hired by a high growth electric vehicle charging company to announce its multi-million pound investment.
This was the first time the agency had worked with the company and the deadline was tight. Starting with a clean sheet of paper, Senior Account Manager and seasoned PR, Jen Richards got to work.
Using PingGo’s interview questions Jen interrogated the client for the facts and information needed. Once a rough draft was created, complete with quotes from investors and CEO, Jen could edit the press release to tweak the language, re-order the messages and pull out the news hook.
Jen’s story: “Writing in PingGo meant I could progress the press release while juggling other priorities.”
“PingGo remembers for you when you are busy. It prompts you to collect all the information needed for a press release and highlights gaps. It delivers a solid, reliable press release from the start So when it comes to editing the first draft, you can focus on pulling the news angle out and getting the message across.”
"Writing in PingGo meant I could progress the press release while juggling other priorities."