POWERING UP FROM A STANDING START 

Hot Tin Roof had been hired by a high growth electric vehicle charging company to announce its multi-million pound investment.

This was the first time the agency had worked with the company and the deadline was tight.  Starting with a clean sheet of paper, Senior Account Manager and seasoned PR, Jen Richards got to work.

Using PingGo’s interview questions Jen interrogated the client for the facts and information needed.  Once a rough draft was created, complete with quotes from investors and CEO, Jen could edit the press release to tweak the language, re-order the messages and pull out the news hook.

Jen’s story:  “Writing in PingGo meant I could progress the press release while juggling other priorities.”

“PingGo remembers for you when you are busy.  It prompts you to collect all the information needed for a press release and highlights gaps. It delivers a solid, reliable press release from the start  So when it comes to editing the first draft, you can focus on pulling the news angle out and getting the message across.”