"No waffle, just the facts and strong news hook that journalists want."
Inventor and Edinburgh mum Lucy Bostock came up with the idea for Adventure Belt after experiencing every parent's nightmare and losing her son at a theme park.
Thankfully he was quickly found, and Lucy was struck with inspiration a simple belt device linking parent and child, leaving both hands free. Lucy had tried previously to send a press release to the media, but had not had any luck in getting the attention of journalists.
On hearing about PingGo, Lucy knew this was exactly what she needed. Lucy had already compiled a media list of key journalists she knew were writing about start-ups. First of all she emailed it out. But when she got no response again, she picked up the phone and called. That's when coverage started to appear.
The story was covered by Scottish Business Insider, Business Quarter and a full page in The Scotsman.
As a result Lucy gained credibility with investors and also secured her place on the high-growth pipeline of Scottish Enterprise.
"I took PingGo's questions and asked them to the team here. This helped me craft some sentences and plonk them into PingGo, creating a decent press release. No waffle, just the facts and strong news hook that journalists want.
"When we got stuck the PingGo team were right on it. They talked us through the steps to get our press release ready. I could not believe how successful the story was. It was amazing at my stage to get this sort of media attention.
"When the story appeared we shared it on Facebook. People kept messaging me saying they were glad to see it was going so well. We were still at an early stage but we had demand for our product and a route to market. PR gave us the oxygen of credibility to grow!"
"I could not believe how successful the story was. It was amazing at my stage to get this sort of media attention."