Scottish software company Trisent had started working with cyber security experts at Edinburgh Napier University to design a new personal data browser.

This news was a clear opportunity to generate media interest, but writing a press release that would grab the media's attention proved harder than the startup anticipated. PingGo offered the perfect solution.

Cut to the chase and get into the habit of PR

Trisent's CEO and founder, Gordon Povey, had worked with PR agencies in the past but thought that the cost ruled this out as realistic for his fledgling enterprise.

Gordon's story: PingGo helped me keep on target when writing the press release. It's easy to throw in too much information when trying to do this yourself, making it difficult for journalists to see the point of the story.

PingGo makes you focus on specific questions and only include the most important information, cutting out any waffle. This helped us build a strong first draft, which we then edited until we were happy with it.

We collaborated with Napier University on the press release. PingGo was extremely useful and made the whole process of writing and sign off fully auditable. It allowed Napier to easily add a quote and make any edits they required directly on the platform. Again, providing a transparent trail of changes.

We had already identified our media contacts and PingGo's flexibility allowed us to distribute the release ourselves. We sent the story out, and followed up with our key targets, as recommended by PingGo, and were happy to see coverage quickly appear. PingGo definitely helped us achieve our goals. We were so impressed, we have used PingGo again to help us announce the appointment of our COO.

Thanks to PingGo we are getting into the habit of thinking about media for our company, which is an important mindset for a high growth company when it is starting out.