We all know we need to do PR. We need the media writing about us and our customers giving us rave reviews. But how do we make it happen? Surely we need to hire professionals?Actually no. You know your company best and the journalists want stories that would normally not reach them. You just need to know how to get started and keep the momentum going. And that’s where PingGo comes in.Use our 10 step guide to getting started in PR.List all the news milestones you have coming up over the next 12 months using this checklist. Will you:[ ] win a big new contract?[ ] launch a new product or service?[ ] form a new partnership?[ ] sign a sponsorship deal?[ ] hire a senior member of staff?[ ] win an award?[ ] announce exceptional annual results[ ] launch a crowdfunding campaign[ ] re-launch your company[ ] re-brand your company[ ] hold a seminar________________________________________List all the things happening in the world that will impact your customers[ ] New trends in consumer behaviour[ ] New trend in business behaviour[ ] Political changes at home or abroad?[ ] Economic change or uncertainty?[ ] Changes in Technology?________________________________________Talk to your staff — put PR on the agenda for your monthly staff meeting so you keep the campaign fresh and involve the whole team in making news about your company.________________________________________Follow business news — set up Google News Alerts tagging your industry and your competitors.________________________________________Now add all these milestones to your PingGo news timeline.________________________________________Write a press release about the first one using one of our templates get in touch and we’ll create a new one for you or add to the backlog.________________________________________Search on Google for journalists who are going to be interested in your news and add them to your contact book.________________________________________Pitch your first press release to the most influential and relevant journalists you can find.________________________________________Share the news on your social media channels.________________________________________Start again with the next news milestone.________________________________________This is what PR agencies do every day for their clients. There is no reason why you shouldn’t do the same for your own company. The trick to PR is to sustain the momentum over the long term. That is how you build credibility and reputation. There are no short cuts — it will take time — but by using PingGo you’ll never forget to call another journalist, write another press release or keep the news timeline full of ideas.