The startup market is full of entrepreneurs with exciting new ideas. Cutting through the noise can be difficult so you need to be very clear about what makes your product so darn great!
Here are some tips:
Compare your product with competitors and identify what makes yours better.
Ask yourself, what does this mean for the market?
Understand what this really means for the consumer or business user
Explain what problem your product solves and how it could make your customers’ life/job better.
The fact that your product is something you have not done before is not interesting in itself to anyone but you and your board. You have to give the customer a compelling reason to pay attention.