You’ve got a great product and you’re ready to tell the world. The problem is, you don’t have a lot of budget and your time is spread across the business.
Here’s a simple checklist of actions that won’t break the bank or take forever but will get some momentum behind your marketing.
Write a press release
Email your customers
Announce on Twitter
Write a guest blog for an influential website
Call up a journalist and explain the challenges your product solves
Offer the story as an exclusive to your top media target
Write about it or publish your press release on your blog
Send the press release to your local press